A situation where there is more than one listing of a similar entity or business in the google my business platform is referred to as the duplicate address in google my business where one should discover more about it from various websites. There are a number of reasons that lead to these duplicate addresses in google my business which one can read more about them from various websites. Some of these scenarios include automation where data duplicates with minimal variations as it flows, unintentional building of another listing, data changes, violation of guidelines through spam to create another listing as well as lack of awareness of the guidelines put in place.
One can make use of different tools that can enable one see the results for the listing or do searches manually in the google my business databases to see the number of listings. There are websites that have content about how to resolve these duplicate addresses that one need to read more to avoid the consequences of the duplicate listing. The major challenge of having duplicate listing that one can learn more about is that the addresses will start competing with each other for ranking in google my business where it opts to choose a single address that users can see. This can be a problem since Google may leave out the address that has more reviews and other features that enhance the ranking and choose one that is empty.
It is important to learn that resolving duplicate listing by merging where they are both verified and belong to the same entity and the address is the same is hard hence one has to read more from various websites on how to resolve it. The user has to discover more from various websites how the listing will be unverified so that it can be merged. Another problem of duplicate addresses in google my business is where the 2 listings are verified for the same entity with similar address, one therefore need to learn that merging them in google my business is not possible. This problem can be resolved by still merging the 2 listings but one has to learn about ways through which they can gain control over the other address and follow a similar process as mentioned earlier. Where only one listing is verified, one should learn how they can obtain the URL for both and then reach out to the google my business to help in merging them.
When the duplicate addresses are sorted, one can learn more about its benefits which mostly falls under enhanced rankings in the google my business platform which will have an impact on the user experience hence drives more traffic leading to increased revenues.